Peso Pluma Net Worth: Beating Taylor Swift and Drake as YouTube’s Top Artist of 2023—How Much Has Bad Bunny’s Biggest Rival Earned?
If you’re into Latin music, odds are you’ve heard Peso Pluma. This young Mexican artist is making waves (and serious cash) with his unique mix of traditional corridos and modern beats.
But have you ever wondered how much money he’s raking in? I did some digging, and here’s what I found about Peso Pluma net worth.
The Rise of Peso Pluma
Before we talk numbers, let’s quickly recap how Peso Pluma went from local talent to international star. He put corridos tumbados on the map. It’s traditional Mexican music embellished with hip-hop elements.
Born Hassan Emilio Kabande Laija, this Guadalajara native became famous with his viral song “El Belicon” in 2022. Since then, he’s been dropping hit after hit and collaborating with some of the biggest names in Latin music.
But what made Peso a household name was “Ella Baila Sola,” which he did with another Mexican group called Eslabon Armado. This track was the first regional Mexican song to crack the top 10 of the Billboard Hot 100.
Peso also broke Bad Bunny’s record for the most simultaneous titles on Billboard’s Hot Latin Songs chart, surpassing Bad Bunny’s previous record of 24 by one song.
So, What Is Peso Pluma’s Net Worth?
Celebrity Net Worth estimates Peso Pluma’s fortune at $20 million. Not bad for a 25-year-old! But where does all that money come from? Drumroll, please!
Music Sales and Streaming
Peso Pluma’s discography is pretty impressive. He’s released:
- Four studio albums
- Two live albums
- One extended play
- 38 singles
- Three non-single guest appearances
With hits like “Ella Baila Sola” and “Lady Gaga,” you can bet those streaming numbers are through the roof.
YouTube Earnings
Peso Pluma’s YouTube channel already has nearly 4 billion views. No wonder he beat Taylor Swift and Drake as YouTube’s most-viewed artist of 2023.
Sources say Peso earns around $251,000 monthly from YouTube alone. And that’s some serious ad revenue!
If my math is correct, he makes over $3 million yearly from the video-sharing platform!
Concert Revenue
Like most musicians, Peso Pluma is making bank from his live shows. I don’t have exact figures, but you can bet he’s charging top dollar for his performances.
Double P Records
Peso Pluma isn’t just making music—he’s also a savvy businessman. He launched his record label, Double P Records, with his manager, George Prajin. The label has already signed a few up-and-coming Mexican artists.
Brand Partnerships and Endorsements
Music sales and tours are great, but brand deals are another thing. With his massive social media following, Peso Pluma is an attractive partner for companies looking to reach young Latin audiences.
His first significant brand deal is with Sony for its “For The Music” campaign. He’s also partnered with Logan Paul and KSI for the energy drink brand Prime Hydration.
Comparing Peso Pluma’s Net Worth
How does Peso Pluma’s net worth fare against some of the most successful Latin artists:
- Pitbull: $100 million
- Daddy Yankee: $50 million
- Bad Bunny: $50 million
- J Balvin: $30 million
With $20 million to his name, Peso Pluma is doing pretty well. And remember, he’s achieved this in just a few short years!
Considering he’s still so young and not showing any sign of slowing down, there’s nowhere for his bank account balance to go but up.
Controversies
Peso Pluma’s music often treads into some pretty controversial territory. He’s known for his narco-corridos—songs about drug trafficking and cartels.
This theme isn’t new in Mexican music, but Peso’s massive popularity has put these lyrics under a bigger spotlight.
For example, his hit “El Belicon” blew up with 10 million views on YouTube in just three days. The music video shows Peso and another artist dressed up as gang members and brandishing guns. As you can imagine, this didn’t sit well with many people.
Peso has also canceled concerts due to security concerns. In 2023, Peso had to call off a show in Tijuana after receiving death threats from a Mexican cartel.
Apparently, they weren’t happy about him glorifying El Chapo in his songs. It’s pretty scary stuff if you ask me.
It’s not just cartels that have issues with Peso’s music. Several Mexican states have banned performances of narco-corridos altogether, citing thousands of violent deaths linked to drug cartels.
So far, these controversies don’t seem to have hurt Peso’s career. If anything, they might have even helped him get more attention. Still, it’s something to consider if he wants to keep his hands on his millions.
Wrapping It Up
Peso Pluma’s multi-millionaire status shows how talent, hustle, and intelligent career choices pay off big time. He’s leveraged every aspect of the music industry and got cash flowing in from all directions!
While $20 million is already a lot for someone who’s only been an adult for a few years, don’t be shocked if that number keeps rising.
Is he the next Jay Z? Who knows? If he plays his cards well, we might witness the rise of the next big music mogul!
